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# Media War & Peace debuts the Affinity 100 creator ranking
- URL: https://www.medianexis.com/media-war-peace-debuts-the-affinity-100-creator-ranking/
- Published: 2026-09-15T23:18:08.000Z
- Updated: 2026-09-15T23:18:09.000Z
- Description: Evan Shapiro, with Shira Lazar, Whalar Group, and Foam, launched the Affinity 100, ranking creators by a new “Affinity Quotient” instead of follower count.
- Author: Fabric.Media Editorial
- Tags: Creators, Evan Shapiro, Media War & Peace debuts the Affinity 100 creator ranking

**Why it matters.** Brands vetting creator partnerships gain a reach-independent trust metric, undercutting the case for follower-count-driven macro-influencer deals.

*Signal from* [*Media War & Peace*](https://eshap.substack.com/) *·* [*Evan Shapiro*](https://www.medianexis.com/tag/by-evan-shapiro/) *·* [*read the original*](https://eshap.substack.com/p/the-affinity-100)*.*