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# MediaPost clarifies iSpot’s MLB ad-spend methodology shift
- URL: https://www.medianexis.com/mediapost-clarifies-ispots-mlb-ad-spend-methodology-shift/
- Published: 2026-10-22T16:07:23.000Z
- Updated: 2026-10-22T16:07:24.000Z
- Description: MediaPost’s Wayne Friedman clarifies that iSpot’s 2025 MLB estimates included regional sports network data, while 2026 figures exclude RSNs, now classified “digital only,” comparing national linear-only spend of $358.76 million in 2025 to $319.96 million in 2026.
- Author: The Signals Desk
- Tags: Measurement, Wayne Friedman, iSpot MLB ad-spend estimates clarification

**Why it matters.** Buyers comparing MLB ad spend year over year must now account for a methodology change that reclassifies RSN inventory, since the same comparison without adjustment would overstate the 2026 decline.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/418884/clarification-ispot-mlb-ad-spend-estimates-2025.html?ref=medianexis.com)*.*