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# MediaPost: Netflix needs franchise IP, maybe via studio M&A
- URL: https://www.medianexis.com/mediapost-netflix-needs-franchise-ip-maybe-via-studio-m-a/
- Published: 2026-10-21T13:20:10.000Z
- Updated: 2026-10-21T13:20:10.000Z
- Description: MediaPost’s Wayne Friedman argues that Netflix’s real fix for weakening engagement isn’t microdramas or podcasts but buzzy branded franchises like Marvel or Star Wars, achievable through acquiring a studio such as Lionsgate or Sony Pictures.
- Author: The Signals Desk
- Tags: Streaming, Deals, Wayne Friedman, Alan Murray, Netflix heads into Q3 earnings amid layoffs and a content-chief shakeup

**Why it matters.** If Netflix pursues a studio like Lionsgate or Sony for franchise IP, it would compete directly with legacy studios for acquisition targets already in play.

*Based on reporting by* [*mediapost.com*](https://www.mediapost.com/publications/article/418832/netflix-needs-buzzy-movietv-franchises.html?ref=medianexis.com) *—* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*wsj.com*](https://www.wsj.com/podcasts/tech-news-briefing/whats-behind-netflixs-struggles/a7b65331-c298-4d2b-a877-9fbf4076bd35?ref=medianexis.com) *—* [*Alan Murray*](https://www.medianexis.com/tag/by-alan-murray/)*.*