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# Meta adds premium ad formats and new metrics for brand campaigns
- URL: https://www.medianexis.com/meta-adds-premium-ad-formats-and-new-metrics-for-brand-campaigns/
- Published: 2026-10-16T13:49:04.000Z
- Updated: 2026-10-16T13:49:04.000Z
- Description: eMarketer’s Grace Harmon reports that Meta rolled out new advertising tools for brand-building, including Ads Super Burst, which lets advertisers book exclusive three-to-24-hour windows for “TV-like scale” during major sales or cultural events.
- Author: The Signals Desk
- Tags: Ad-tech, Grace Harmon, Meta expands brand advertising placements and metrics

**Why it matters.** Category exclusivity during high-demand windows gives brands that book first a lock on audience attention their competitors cannot buy around.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Grace Harmon*](https://www.medianexis.com/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/meta-expands-its-brand-advertising-arsenal-with-premium-placements-new-metrics?ref=medianexis.com)*.*