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# Meta’s AI chief credits his meme feed with juicing Muse’s growth
- URL: https://www.medianexis.com/metas-ai-chief-credits-his-meme-feed-with-juicing-muses-growth/
- Published: 2026-10-12T14:22:33.000Z
- Updated: 2026-10-12T14:22:33.000Z
- Description: Business Insider’s Truman Dickerson reports that Alexandr Wang, Meta’s chief AI officer, said his chaotic X posts about Muse, the company’s AI assistant, were a deliberate bid to make Meta “cool again.”
- Author: The Signals Desk
- Tags: Creators, AI, Truman Dickerson, Alexandr Wang wants to make Meta 'cool again' with memes

**Why it matters.** Marketers now have a live case for executives running unfiltered personal accounts as a growth channel, since Wang ties his meme posting directly to Muse’s app-store surge.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Truman Dickerson*](https://www.medianexis.com/tag/by-truman-dickerson/) *·* [*read the original*](https://www.businessinsider.com/alexandr-wang-meta-memes-muse-social-media-cool-2026-10?ref=medianexis.com)*.*