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# Microsoft lets advertisers set 40 guidelines for AI-written ad copy
- URL: https://www.medianexis.com/microsoft-lets-advertisers-set-40-guidelines-for-ai-written-ad-copy/
- Published: 2026-11-02T15:21:21.000Z
- Updated: 2026-11-02T15:21:22.000Z
- Description: PPC Land’s Luis Rijo reports that Microsoft Advertising opened a pilot letting advertisers give its AI up to 40 written guidelines on what generated ad copy should and should not say.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Luis Rijo, Microsoft adds guidelines for AI-written ad copy

**Why it matters.** Advertisers gain a written brake on automated copy generation in campaigns where Microsoft’s AI has otherwise controlled messaging with little oversight.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/microsoft-lets-advertisers-set-up-to-40-guidelines-for-ai-written-ads/?ref=medianexis.com)*.*