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# Microsoft rebuilds Copilot as an agentic rival to Meta’s Muse
- URL: https://www.medianexis.com/microsoft-rebuilds-copilot-as-an-agentic-rival-to-metas-muse/
- Published: 2026-09-27T21:02:52.000Z
- Updated: 2026-09-27T21:02:52.000Z
- Description: MediaPost’s Laurie Sullivan reports that Microsoft redesigned Copilot with three new capabilities, Home, Code and Autopilot, shifting it from a standard chatbot to an autonomous agent.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Laurie Sullivan, Microsoft adds agentic Copilot capabilities challenging Meta

**Why it matters.** Marketers gain a single Microsoft 365 workflow for planning and budgeting, reducing reliance on switching between separate tools and, for custom builds, on dedicated engineering teams.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418295/microsoft-adds-agentic-capabilities-challenges-me.html?ref=medianexis.com)*.*