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# Mike Shields: Ellison should rethink TV ad sales, not just restaff it
- URL: https://www.medianexis.com/mike-shields-ellison-should-rethink-tv-ad-sales-not-just-restaff-it/
- Published: 2026-10-11T01:36:11.000Z
- Updated: 2026-10-11T01:36:11.000Z
- Description: Next in Media’s Mike Shields argues that David Ellison’s new Skydance-Paramount-Warner leadership team skipped ad sales, and that filling the role with a status-quo hire would waste the newly merged company’s scale.
- Author: The Signals Desk
- Tags: Streaming, Mike Shields, Next in Media: Ellison's opportunity at Skydance

**Why it matters.** If Ellison pools data or inventory with rival media companies against Meta, Google and Amazon, buyers gain a bigger first-party alternative to walled gardens.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/david-ellison-has-a-huge-opportunity)*.*