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# MIPCOM 2026: YouTube-TV tension, Skydance’s market test, Banijay’s US push
- URL: https://www.medianexis.com/mipcom-2026-youtube-tv-tension-skydances-market-test-banijays-us-push/
- Published: 2026-10-15T21:47:55.000Z
- Updated: 2026-10-15T21:47:55.000Z
- Description: Deadline’s Max Goldbart, Jesse Whittock and Stewart Clarke report that MIPCOM drew 10,000 attendees and 3,000 buyers, with TV executives publicly drawing lines against YouTube even as Skydance’s merged Paramount-WBD sales units and a newly enlarged Banijay worked the Croisette.
- Author: The Signals Desk
- Tags: Streaming, Max Goldbart, Jesse Whittock, Stewart Clarke, Mipcom selling trends: spy thrillers, royal romances

**Why it matters.** Buyers watching Skydance’s combined Paramount-WBD sales unit will test whether debt pressure forces more library content to market rather than staying exclusive to its streamers.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Max Goldbart*](https://www.medianexis.com/tag/by-max-goldbart/)*,* [*Jesse Whittock*](https://www.medianexis.com/tag/by-jesse-whittock/)*,* [*Stewart Clarke*](https://www.medianexis.com/tag/by-stewart-clarke/) *·* [*read the original*](https://deadline.com/2026/10/mipcom-2026-takeaways-baywatch-skydance-banijay-youtube-1237157888/?ref=medianexis.com)*.*