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# Modern Retail: brands plan to shift 2026 holiday marketing tactics
- URL: https://www.medianexis.com/modern-retail-brands-plan-to-shift-2026-holiday-marketing-tactics/
- Published: 2026-11-02T15:21:29.000Z
- Updated: 2026-11-02T15:21:29.000Z
- Description: Modern Retail’s Catherine Wolf reports that a survey of 90 brand and retailer professionals, plus interviews with marketing executives, found brands and retailers plan to change their holiday marketing tactics for 2026 versus what they used in 2025.
- Author: The Signals Desk
- Tags: Agencies, Catherine Wolf, Modern Retail: brands' holiday marketing tactics shift

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Catherine Wolf*](https://www.medianexis.com/tag/by-catherine-wolf/) *·* [*read the original*](https://www.modernretail.co/marketing/modern-retail-research-brands-holiday-marketing-tactics-shift-in-2026/?ref=medianexis.com)*.*