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# MoffettNathanson cuts Q2 TV ad forecasts again as streaming picks up slack
- URL: https://www.medianexis.com/moffettnathanson-cuts-q2-tv-ad-forecasts-again-as-streaming-picks-up-slack/
- Published: 2026-09-11T00:19:19.000Z
- Updated: 2026-09-11T00:19:20.000Z
- Description: Analyst Robert Fishman now expects Q2 cable ad revenue to fall 12.3% to $4.48 billion and broadcast to drop 8.3% to $2.47 billion, both steeper than his earlier estimates.
- Author: Fabric.Media Editorial
- Tags: Measurement, Old competitive info story on broadcast/cable ad revenue Q2 2023

**Why it matters.** Fishman argues advertisers no longer have to accept upfront CPM increases now that FAST and AVOD supply has loosened the reach squeeze that once let TV sellers hold price leverage.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/competitive-info-broadcast-cable-ad-revenue-down-in-q2/article%5F43d9006c-246c-11ee-a6d0-2366dcb339a3.html?ref=medianexis.com)*.*