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# Moloco is first ad-tech firm to earn IAB Europe retail media certification
- URL: https://www.medianexis.com/moloco-is-first-ad-tech-firm-to-earn-iab-europe-retail-media-certification/
- Published: 2026-10-07T18:19:30.000Z
- Updated: 2026-10-07T18:19:30.000Z
- Description: ExchangeWire reports that IAB Europe certified Moloco under its Retail Media Certification Programme, the first ad-tech company to pass after retailer Albert Heijn and network Nectar360.
- Author: The Signals Desk
- Tags: Retail-media, Moloco achieves IAB Europe retail media certification

**Why it matters.** Buyers gain a common measurement benchmark that other ad-tech vendors serving retail media networks will now be expected to match.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/10/07/moloco-becomes-first-ad-tech-company-to-achieve-iab-europe-retail-media-certification-marking-major-expansion-of-the-programme/?ref=medianexis.com)*.*