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# Molson Coors overhauls creator workflow, says engagement quadrupled
- URL: https://www.medianexis.com/molson-coors-overhauls-creator-workflow-says-engagement-quadrupled/
- Published: 2026-09-11T16:27:55.000Z
- Updated: 2026-09-11T16:27:55.000Z
- Description: Molson Coors is replacing its TV-style approval process with faster, looser creator briefs, working with agency Movers+Shakers since March. The company says engagement with creator content has quadrupled but won’t share commercial results.
- Author: Fabric.Media Editorial
- Tags: Creators, Alyssa Mercante, Molson Coors adopts creator-speed workflow

**Why it matters.** Buyers still can’t tie the engagement gains to ROI, the same measurement gap Molson Coors says keeps big advertisers under-allocating to creator content.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/molson-coors-ditches-its-tv-era-workflow-to-move-at-creator-speed-quadrupling-engagement/?ref=medianexis.com)*.*