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# MPA: Streaming, local film push Asia content spend past $15 billion
- URL: https://www.medianexis.com/mpa-streaming-local-film-push-asia-content-spend-past-15-billion/
- Published: 2026-09-25T21:59:06.000Z
- Updated: 2026-09-25T21:59:06.000Z
- Description: Deadline’s Jesse Whittock reports that Media Partners Asia projects content spend across seven Asian markets rising from $14.8 billion in 2025 to $15.1 billion this year.
- Author: The Signals Desk
- Tags: Streaming, Jesse Whittock, MPA: Asia streaming and film content spend hits $15B

**Why it matters.** Legacy TV players across Korea, India and Southeast Asia must rationalize declining ad-supported budgets as capital shifts toward streaming and local film.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Jesse Whittock*](https://www.medianexis.com/tag/by-jesse-whittock/) *·* [*read the original*](https://deadline.com/2026/09/stremaing-local-film-up-media-partners-asia-report-1237112292/?ref=medianexis.com)*.*