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# Multiple takes on the same IP are proving additive, not cannibalistic
- URL: https://www.medianexis.com/multiple-takes-on-the-same-ip-are-proving-additive-not-cannibalistic/
- Published: 2026-09-15T23:17:09.000Z
- Updated: 2026-09-15T23:17:10.000Z
- Description: Overlapping true-crime and IP projects like podcast, doc and drama versions of “American Hostage” are multiplying across platforms. Data from Ampere and Showlabs shows this cross-format layering boosts total viewership rather than splitting audiences.
- Author: Fabric.Media Editorial
- Tags: Streaming, Gregg Goldstein, Multiple takes on the same IP are proving additive, not cannibalistic

**Why it matters.** Studios and streamers can now justify greenlighting multiple formats of the same IP simultaneously, since data shows each new entry point expands rather than splits the audience.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Gregg Goldstein*](https://www.medianexis.com/tag/by-gregg-goldstein/) *·* [*read the original*](https://variety.com/2026/film/news/hollywood-ip-competing-projects-1236859296/?ref=medianexis.com)*.*