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# NBC drops Adobe-Nielsen blend for pure Nielsen streaming data on NFL
- URL: https://www.medianexis.com/nbc-drops-adobe-nielsen-blend-for-pure-nielsen-streaming-data-on-nfl/
- Published: 2026-09-11T00:19:09.000Z
- Updated: 2026-09-11T00:19:09.000Z
- Description: NBC Sports will use Nielsen, not its Adobe-blended Total Audience Delivery metric, to measure streaming for NFL games and MLB Wild Card telecasts this season.
- Author: Fabric.Media Editorial
- Tags: Measurement, Austin Karp, NBC drops Adobe-Nielsen blend for pure Nielsen streaming data on NFL

**Why it matters.** NBC’s move toward a single Nielsen-verified number for NFL streaming pushes the industry closer to a common cross-platform currency, even as NBC keeps FreeWheel and dynamic ad insertion for monetization.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=medianexis.com) *·* [*Austin Karp*](https://www.medianexis.com/tag/by-austin-karp/) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/09/09/nbc-set-to-switch-to-nielsen-streaming-measurement-for-nfl-season-mlb-postseason/?ref=medianexis.com)*.*