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# NBC drops blended ratings, lets Nielsen measure Peacock streaming
- URL: https://www.medianexis.com/nbc-drops-blended-ratings-lets-nielsen-measure-peacock-streaming/
- Published: 2026-09-11T00:19:46.000Z
- Updated: 2026-09-11T00:19:46.000Z
- Description: NBC will have Nielsen measure Peacock streaming for NFL and MLB Wild Card games, replacing its Adobe Analytics-based Total Audience Delivery metric with a single Nielsen number.
- Author: Fabric.Media Editorial
- Tags: Measurement, Manny Soloway, NBC ditches decade-old TAD metric for Nielsen on NFL streams

**Why it matters.** Rival networks like Fox and CBS gain a cleaner apples-to-apples comparison against NBC’s NFL and MLB Wild Card numbers, undercutting NBC’s ability to claim inflated audience wins in those windows.

*Signal from* [*awfulannouncing.com*](https://awfulannouncing.com/?ref=medianexis.com) *·* [*Manny Soloway*](https://www.medianexis.com/tag/by-manny-soloway/) *·* [*read the original*](https://awfulannouncing.com/nbc/major-tv-ratings-change-growing-problem-nielsen-adobe.html?ref=medianexis.com)*.*