> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# NBC’s Today ends GMA’s 14-year reign atop morning news ratings
- URL: https://www.medianexis.com/nbcs-today-ends-gmas-14-year-reign-atop-morning-news-ratings/
- Published: 2026-09-27T21:02:28.000Z
- Updated: 2026-09-27T21:02:29.000Z
- Description: Adweek’s Mark Mwachiro reports Nielsen data show NBC’s Today dethroned ABC’s Good Morning America as the top morning news show in total viewers for the 2025-2026 season, up 13% year over year.
- Author: The Signals Desk
- Tags: Measurement, Mark Mwachiro, Adweek morning news ratings roundup

**Why it matters.** NBC gains a fresh ratings claim to sell ad buyers even as CBS Mornings, the only show losing viewers in both measures, faces pressure to justify its rates.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mark Mwachiro*](https://www.medianexis.com/tag/by-mark-mwachiro/) *·* [*read the original*](https://www.adweek.com/tvnewser/here-are-the-morning-news-ratings-for-the-2025-2026-tv-season/?ref=medianexis.com)*.*