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# NDTV adopts Amagi tool to fix long ad breaks on FAST platforms
- URL: https://www.medianexis.com/ndtv-adopts-amagi-tool-to-fix-long-ad-breaks-on-fast-platforms/
- Published: 2026-10-27T14:22:53.000Z
- Updated: 2026-10-27T14:22:53.000Z
- Description: Advanced Television reports that NDTV has adopted Amagi’s AdFlow Orchestrator to restructure its SCTE-35 ad markers for FAST and CTV distribution.
- Author: The Signals Desk
- Tags: Streaming, Amagi helps NDTV FAST advertising

**Why it matters.** Reformatting broadcast ad breaks for FAST’s ad-load limits lets NDTV reclaim fill and yield that would otherwise go unsold on streaming platforms.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/22/amagi-helps-ndtv-unlock-fast-advertising-opportunities/?ref=medianexis.com)*.*