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# Netflix ad tier joins Australia’s official TV currency in 2027
- URL: https://www.medianexis.com/netflix-ad-tier-joins-australias-official-tv-currency-in-2027/
- Published: 2026-11-02T15:21:42.000Z
- Updated: 2026-11-02T15:21:42.000Z
- Description: PPC Land’s Luis Rijo reports that OzTAM and Netflix struck a multi-year deal putting census-level ad tier viewing into VOZ, Australia’s TV currency, starting February 2026 alongside broadcast TV and BVOD data.
- Author: The Signals Desk
- Tags: Measurement, Luis Rijo, Netflix ad tier joins Australia's official TV ratings

**Why it matters.** Advertisers gain an independent currency to compare Netflix’s ad tier against broadcast TV and BVOD, removing Netflix’s reliance on self-reported viewer figures.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/netflix-ad-tier-to-enter-australias-official-tv-ratings-in-february-2027/?ref=medianexis.com)*.*