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# Netflix adds Trade Desk programmatic access and new conversion tools
- URL: https://www.medianexis.com/netflix-adds-trade-desk-programmatic-access-and-new-conversion-tools/
- Published: 2026-10-21T13:21:37.000Z
- Updated: 2026-10-21T13:21:37.000Z
- Description: Adweek’s Mark Mwachiro reports that Netflix updated its Ad Suite with an enhanced Conversion API and new Netflix Pixel giving advertisers access to more than 20 lower-funnel conversion events.
- Author: The Signals Desk
- Tags: Streaming, Mark Mwachiro, Netflix announces new ad measurement and capability updates

**Why it matters.** Advertisers buying Netflix inventory through The Trade Desk gain first-party conversion and attribution data they previously lacked outside Netflix’s own dashboards.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mark Mwachiro*](https://www.medianexis.com/tag/by-mark-mwachiro/) *·* [*read the original*](https://www.adweek.com/convergent-tv/netflix-announces-new-ad-updates-for-measurement-and-capabilities/?ref=medianexis.com)*.*