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# Netflix expands AudienceProject deal to prove ad reach across markets
- URL: https://www.medianexis.com/netflix-expands-audienceproject-deal-to-prove-ad-reach-across-markets/
- Published: 2026-09-30T19:06:21.000Z
- Updated: 2026-09-30T19:06:21.000Z
- Description: Advanced Television reports that Netflix will use AudienceProject’s Elevate platform and cross-media reports to document inventory value and show advertisers how it adds reach versus other channels, across the UK, Germany, France, Italy, Spain and Canada.
- Author: The Signals Desk
- Tags: Measurement, AudienceProject, Netflix expand measurement partnership

**Why it matters.** Advertisers gain independent, third-party proof of Netflix’s incremental reach, strengthening their case for shifting budget from linear TV.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/09/30/audienceproject-netflix-expand-measurement-partnership/?ref=medianexis.com)*.*