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# Netflix France touts €7.20 return per €1 ad spend at first upfront
- URL: https://www.medianexis.com/netflix-france-touts-eur7-20-return-per-eur1-ad-spend-at-first-upfront/
- Published: 2026-10-18T17:48:43.000Z
- Updated: 2026-10-18T17:48:43.000Z
- Description: Advanced Television’s Nik Roseveare reports that Netflix’s ad-tier now reaches 12 million people monthly in France, with the streamer’s ad agency claiming at its first Paris upfront that every €1 of ad investment generates €7.20 in incremental sales.
- Author: The Signals Desk
- Tags: Streaming, AI, Nik Roseveare, Advanced Television: Mega Movie Weekend promotion

**Why it matters.** Advertisers now have a Netflix-supplied ROI benchmark to weigh against other streamers’ upfront pitches in France.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*Nik Roseveare*](https://www.medianexis.com/tag/by-nik-roseveare/) *·* [*read the original*](https://www.advanced-television.com/category/content/?cat=156&ref=medianexis.com)*.*