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# Netflix takes pause ads programmatic across UK and EMEA
- URL: https://www.medianexis.com/netflix-takes-pause-ads-programmatic-across-uk-and-emea/
- Published: 2026-09-27T21:00:28.000Z
- Updated: 2026-09-27T21:00:29.000Z
- Description: eMarketer’s Marisa Jones reports that Netflix will make pause ads available programmatically across the UK and wider EMEA region starting next month, unveiled at its first UK Upfront, with expanded demographic targeting by household composition and income.
- Author: The Signals Desk
- Tags: Streaming, Marisa Jones, Netflix expands pause ads in CTV

**Why it matters.** Buyers gain programmatic access to a format that already outperforms standard CTV on attention, letting them scale pause-ad spend across DSPs rather than negotiating it manually.

*Based on reporting by* [*emarketer.com*](https://www.emarketer.com/content/netflix-expands-pause-ads-ctv-format-enters-its-next-test?ref=medianexis.com) *—* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*advanced-television.com*](https://www.advanced-television.com/2026/09/25/netflix-rolling-out-pause-ads-expanding-ad-plan-availability/?ref=medianexis.com)*.*