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# Netflix taps ex-Google exec Kantak to run ads platform
- URL: https://www.medianexis.com/netflix-taps-ex-google-exec-kantak-to-run-ads-platform/
- Published: 2026-11-03T00:53:46.000Z
- Updated: 2026-11-03T00:53:46.000Z
- Description: Axios’s Sara Fischer reports that Netflix has hired former Google executive Darshan Kantak as vice president of its ads platform, reporting to advertising president Amy Reinhard.
- Author: The Signals Desk
- Tags: Streaming, Sara Fischer, Netflix taps ex-Google exec Kantak to run ads platform

**Why it matters.** Netflix must rebuild its ad product leadership bench after cutting its 2026 ad revenue forecast from three billion dollars to two point seven billion and losing its prior ad product VP.

*Signal from* [*axios.com*](https://axios.com/?ref=medianexis.com) *·* [*Sara Fischer*](https://www.medianexis.com/tag/by-sara-fischer/) *·* [*read the original*](https://www.axios.com/2026/11/02/netflix-darshan-kantak-ads-platform?ref=medianexis.com)*.*