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# Netflix touts Korean content’s tourism pull at Busan’s Creative Asia
- URL: https://www.medianexis.com/netflix-touts-korean-contents-tourism-pull-at-busans-creative-asia/
- Published: 2026-10-12T14:21:14.000Z
- Updated: 2026-10-12T14:21:15.000Z
- Description: Variety’s Lin Ying-Hsuan reports that Netflix’s Sung Q Lee cited internal research finding 67% of surveyed members internationally expressed interest in visiting South Korea, crediting Korean stories rather than scenery alone, at the opening masterclass of Busan’s Creative Asia program on Oct. 10.
- Author: The Signals Desk
- Tags: Streaming, Lin Ying-Hsuan, Netflix tells Busan 67% want to visit Korea

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Lin Ying-Hsuan*](https://www.medianexis.com/tag/by-lin-ying-hsuan/) *·* [*read the original*](https://variety.com/2026/tv/markets-festivals/netflix-busan-surveyed-members-want-visit-korea-1236907318/?ref=medianexis.com)*.*