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# Netflix’s UK ad tier adds 800,000 homes as total base barely grows
- URL: https://www.medianexis.com/netflixs-uk-ad-tier-adds-800-000-homes-as-total-base-barely-grows/
- Published: 2026-11-13T17:59:27.000Z
- Updated: 2026-11-13T17:59:27.000Z
- Description: PPC Land’s Luis Rijo reports that Barb’s Establishment Survey shows Netflix’s ad tier reached 8.1 million UK homes in Q3 2026, up from 7.3 million, while total Netflix homes rose only to 18.3 million from 18.0 million.
- Author: Medianexis Signals Desk
- Tags: Streaming, AI, Luis Rijo, Netflix ad tier gains 800,000 UK homes, Barb data

**Why it matters.** Advertisers get a larger Netflix ad-tier supply pool even as the service’s overall subscriber growth stalls, strengthening the case for buying against it.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/netflix-ad-tier-gains-800-000-uk-homes-in-a-quarter-barb-data-show/?ref=medianexis.com)*.*