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# New studies show Hispanic viewers lean free, ad-supported streaming
- URL: https://www.medianexis.com/new-studies-show-hispanic-viewers-lean-free-ad-supported-streaming/
- Published: 2026-10-07T18:19:18.000Z
- Updated: 2026-10-07T18:19:18.000Z
- Description: Digiday’s Tim Peterson reports that Nielsen and Horowitz Research studies show Hispanic audiences’ share of streaming watch time roughly matches their share of the U.S. population, while still watching significant traditional TV, with free ad-supported services preferred over paid subscriptions.
- Author: The Signals Desk
- Tags: Streaming, Tim Peterson, Digiday: Hispanic audiences TV vs streaming split

**Why it matters.** Advertisers targeting Hispanic audiences gain more reach through FAST services than paid subscription tiers.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Tim Peterson*](https://www.medianexis.com/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-hispanic-tv-and-streaming-viewership-in-4-charts/?ref=medianexis.com)*.*