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# News creators struggle to monetize despite dominating Americans’ news diets
- URL: https://www.medianexis.com/news-creators-struggle-to-monetize-despite-dominating-americans-news-diets/
- Published: 2026-10-27T14:23:11.000Z
- Updated: 2026-10-27T14:23:11.000Z
- Description: Digiday’s Alyssa Mercante reports that nearly 60% of Americans now get news from social media, yet creators describe news as “the most difficult category” for brand deals due to brand safety concerns.
- Author: The Signals Desk
- Tags: Creators, Alyssa Mercante, Digiday: Americans get news from social media

**Why it matters.** Brands’ aversion to political and controversial content means independent news creators increasingly bypass advertising for subscription and platform-revenue models instead.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/creators-say-its-difficult-to-make-money-from-news-with-platform-rules-and-brand-guidelines/?ref=medianexis.com)*.*