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# Next in Media: YouTube’s creator economy has haves and have-nots
- URL: https://www.medianexis.com/next-in-media-youtubes-creator-economy-has-haves-and-have-nots/
- Published: 2026-11-10T22:19:58.000Z
- Updated: 2026-11-10T22:19:59.000Z
- Description: Next in Media’s Mike Shields reports that YouTube’s creator ecosystem is stratifying, with a small tier of top creators capturing outsized brand deals, platform support and ad revenue while the long tail struggles for visibility.
- Author: Medianexis Signals Desk
- Tags: Creators, Mike Shields, Next in Media: creator inequality on YouTube

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/on-youtube-not-all-creators-are-created)*.*