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# Nexxen brings programmatic Smart TV home screen ads to EMEA
- URL: https://www.medianexis.com/nexxen-brings-programmatic-smart-tv-home-screen-ads-to-emea/
- Published: 2026-09-25T21:58:43.000Z
- Updated: 2026-09-25T21:58:43.000Z
- Description: ExchangeWire reports that Nexxen has expanded its Nexxen TV Home Screen product across EMEA, letting advertisers programmatically buy native Smart TV home screen inventory on VIDAA-powered sets via the Nexxen DSP, with PHD EMEA already running campaigns for Uber Eats.
- Author: The Signals Desk
- Tags: Ad-tech, Nexxen expands smart TV home screen ads in EMEA

**Why it matters.** Advertisers gain a programmatic entry point into viewer attention before streaming apps even open, expanding where CTV budgets can be deployed.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/09/24/nexxen-expands-programmatic-smart-tv-home-screen-advertising-across-emea/?ref=medianexis.com)*.*