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# NFL ad revenue set to hit $6.3 billion this season, per Guideline
- URL: https://www.medianexis.com/nfl-ad-revenue-set-to-hit-6-3-billion-this-season-per-guideline/
- Published: 2026-10-11T01:40:18.000Z
- Updated: 2026-10-11T01:40:18.000Z
- Description: Adweek’s Bill Bradley reports that ad data company Guideline projects NFL ad revenue will reach $6.3 billion this season, an 8% increase year over year, following a 7% jump last year to $5.9 billion.
- Author: The Signals Desk
- Tags: Agencies, Bill Bradley, Adweek NFL ad playbook webinar

**Why it matters.** Brands locking in NFL inventory now face sustained double-digit cost growth, strengthening networks’ leverage in future upfront negotiations.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Bill Bradley*](https://www.medianexis.com/tag/by-bill-bradley/) *·* [*read the original*](https://www.adweek.com/convergent-tv/adweek-tv-advantage-the-playbook-for-making-a-successful-nfl-ad/?ref=medianexis.com)*.*