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# Nielsen launches quarterly survey tracking smart speakers, VR adoption
- URL: https://www.medianexis.com/nielsen-launches-quarterly-survey-tracking-smart-speakers-vr-adoption/
- Published: 2026-09-30T19:06:41.000Z
- Updated: 2026-09-30T19:06:41.000Z
- Description: Inside Radio reports that Nielsen has launched MediaTech Trender, a quarterly 2,000-person U.S. survey tracking consumer sentiment on emerging devices like smart speakers and VR.
- Author: The Signals Desk
- Tags: Measurement, Nielsen MediaTech Trender launch (old article)

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/nielsen-takes-pulse-of-new-tech-with-launch-of-mediatech-trender/article%5Fc8d608ba-c296-11e8-b712-479a64af1699.html?ref=medianexis.com)*.*