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# Nielsen launches quarterly tracker for smart speakers, VR and new platforms
- URL: https://www.medianexis.com/nielsen-launches-quarterly-tracker-for-smart-speakers-vr-and-new-platforms/
- Published: 2026-09-21T17:55:21.000Z
- Updated: 2026-09-22T02:27:33.000Z
- Description: Inside Radio reports that Nielsen debuts MediaTech Trender, a quarterly survey of 2,000 U.S. consumers tracking emerging devices like smart speakers and VR. Early data show smart speaker household ownership hit 24% in Q2 2018, up from 22% the prior quarter.
- Author: The Signals Desk
- Tags: Measurement, Nielsen launches MediaTech Trender

**Why it matters.** Marketers and device makers gain a standing, trended benchmark to decide where to place bets on emerging platforms before adoption curves harden.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/nielsen-takes-pulse-of-new-tech-with-launch-of-mediatech-trender/article%5F7767d384-c2ee-11e8-a110-4b50fd8fa3e6.html?ref=medianexis.com)*.*