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# Nielsen: radio reaches 92% of US adults monthly, tops every other platform
- URL: https://www.medianexis.com/nielsen-radio-reaches-92-of-us-adults-monthly-tops-every-other-platform-2/
- Published: 2026-10-15T18:48:57.000Z
- Updated: 2026-10-15T18:48:57.000Z
- Description: Nielsen is reporting that radio reaches 92% of US adults monthly, more than TV-connected devices, smartphones or live TV, and drives 82% of ad-supported audio time versus 16% for streaming music services.
- Author: The Signals Desk
- Tags: Measurement, Nielsen radio measurement push

**Why it matters.** Buyers relying on in-car or connected-device data alone miss the audience Nielsen’s panel-based audio measurement is built to capture.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=medianexis.com) *·* [*read the original*](https://www.nielsen.com/insights/2026/everywhere-everyone/?ref=medianexis.com)*.*