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# NPR’s new content chief bets on video podcasts to rebuild its funnel
- URL: https://www.medianexis.com/nprs-new-content-chief-bets-on-video-podcasts-to-rebuild-its-funnel/
- Published: 2026-10-01T16:05:09.000Z
- Updated: 2026-10-01T16:05:09.000Z
- Description: Nieman Lab’s Sarah Scire reports that NPR chief content officer Nadine Zylstra discussed acquiring Casey Newton and Kevin Roose’s Machine Gods, a deal Bloomberg previously reported was approaching five million dollars.
- Author: The Signals Desk
- Tags: Creators, Sarah Scire, NPR adapts to video-first future

**Why it matters.** The deal gives NPR a built-in audience and ad-sales rights to a brand-safe AI show, as it tries to redirect listeners from third-party platforms toward its own app.

*Signal from* [*niemanlab.org*](https://niemanlab.org/?ref=medianexis.com) *·* [*Sarah Scire*](https://www.medianexis.com/tag/by-sarah-scire/) *·* [*read the original*](https://www.niemanlab.org/2026/09/npr-the-quintessential-audio-news-brand-adapts-to-a-video-first-future/?ref=medianexis.com)*.*