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# OAAA forms technical council to standardize OOH automation
- URL: https://www.medianexis.com/oaaa-forms-technical-council-to-standardize-ooh-automation/
- Published: 2026-10-11T01:40:12.000Z
- Updated: 2026-10-11T01:40:12.000Z
- Description: Adweek reports that OAAA launched a Technical Advisory Council of OOH tech leaders, chaired by Lamar’s Ian Dallimore, with founding members from JCDecaux, Clear Channel, OUTFRONT and others.
- Author: The Signals Desk
- Tags: Ad-tech, Partner Portal, OAAA launches Technical Advisory Council for OOH automation

**Why it matters.** Standardized data definitions and APIs would make it easier for buyers to connect OOH inventory to omnichannel and retail media platforms.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Partner Portal*](https://www.medianexis.com/tag/by-partner-portal/) *·* [*read the original*](https://www.adweek.com/adweek-wire/oaaa-launches-technical-advisory-council-to-accelerate-ooh-automation-and-integration/?ref=medianexis.com)*.*