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# Old Navy’s MrBeast bet pays off with 22% traffic jump
- URL: https://www.medianexis.com/old-navys-mrbeast-bet-pays-off-with-22-traffic-jump/
- Published: 2026-09-14T15:03:27.000Z
- Updated: 2026-09-14T15:03:27.000Z
- Description: Old Navy’s first single-creator back-to-school campaign, a multiyear tie-up with MrBeast, drove an over 22% jump in traffic to its kids’ assortment online.
- Author: Fabric.Media Editorial
- Tags: Creators, Deals, Peter Adams, Old Navy's MrBeast deal boosts engagement

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Peter Adams*](https://www.medianexis.com/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/old-navys-mrbeast-deal-boosts-engagement-amid-bigger-bet-on-creators/830100/?ref=medianexis.com)*.*