> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Omnicom and Vevo build a ‘Brand Fandom’ metric around music super fans
- URL: https://www.medianexis.com/omnicom-and-vevo-build-a-brand-fandom-metric-around-music-super-fans/
- Published: 2026-10-15T21:47:36.000Z
- Updated: 2026-10-15T21:47:36.000Z
- Description: The Measure’s Jon Lafayette reports that Omnicom Media Partner Intelligence and Vevo developed a Brand Fandom metric linking consumer passion to purchase intent.
- Author: The Signals Desk
- Tags: Measurement, Jon Lafayette, The Measure: music-fan brand connection study roundup

**Why it matters.** Advertisers now have a quantified case for paying for artist-aligned music placements over generic adjacency buys.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/ad-roundup-new-study-tunes-up-connection-between-music-fans-and-brands/?ref=medianexis.com)*.*