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# Omnicom exec builds the plumbing for commerce media buying
- URL: https://www.medianexis.com/omnicom-exec-builds-the-plumbing-for-commerce-media-buying/
- Published: 2026-11-02T18:39:29.000Z
- Updated: 2026-11-02T18:39:30.000Z
- Description: Ad Age’s Brandon Doerrer reports that Elizabeth Donovan, EVP and global head of retail and commerce media networks at Omnicom’s Acxiom, oversees data, identity and technology infrastructure powering networks for retailers, publishers and brands.
- Author: The Signals Desk
- Tags: Retail-media, Brandon Doerrer, Ad Age: Elizabeth Donovan, Omnicom buying power profile

**Why it matters.** Advertisers gain an easier path into a fragmented field of retail and commerce media networks as Acxiom standardizes the data and identity layer underneath them.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Brandon Doerrer*](https://www.medianexis.com/tag/by-brandon-doerrer/) *·* [*read the original*](https://adage.com/events-awards/media-buying-power-list/aa-elizabeth-donovan-omnicom-2026/?ref=medianexis.com)*.*