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# Omnicom lands Coca-Cola’s North America media account
- URL: https://www.medianexis.com/omnicom-lands-coca-colas-north-america-media-account/
- Published: 2026-10-27T14:21:38.000Z
- Updated: 2026-10-27T14:21:39.000Z
- Description: Ad Age reports that Omnicom has won Coca-Cola’s North America media business. The decision means Coke and rival PepsiCo have effectively swapped media agencies in an all-important market, with Omnicom and Publicis trading their biggest beverage clients.
- Author: The Signals Desk
- Tags: Agencies, Panay Films, Nikita Mishra, Christopher Cicchiello, Peter Adams, Ad Age Accounts in Review tracker

**Why it matters.** The swap shows holding companies now trade marquee accounts between each other rather than losing them to new entrants.

*Based on reporting by* [*adage.com*](https://adage.com/agencies/accounts-in-review/?ref=medianexis.com) *—* [*Panay Films*](https://www.medianexis.com/tag/by-panay-films/) *·* [*campaignlive.com*](https://www.campaignlive.com/article/omnicom-wins-coca-colas-north-american-media-business-wpp-retains-globally/1973301?ref=medianexis.com) *—* [*Nikita Mishra*](https://www.medianexis.com/tag/by-nikita-mishra/) *·* [*adweek.com*](https://www.adweek.com/agencies/omnicoms-900m-cost-cutting-drive-continues-in-q3-as-revenues-stay-flat/?ref=medianexis.com) *—* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*marketingdive.com*](https://www.marketingdive.com/news/omnicom-ipg-deal-substantially-completed-as-group-wins-cokes-na-media/833837/?ref=medianexis.com) *—* [*Peter Adams*](https://www.medianexis.com/tag/by-peter-adams/) *·* [*campaignlive.co.uk*](https://www.campaignlive.co.uk/news/account-moves?ref=medianexis.com) *—* [*Nikita Mishra*](https://www.medianexis.com/tag/by-nikita-mishra/)*.*