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# Omnicom Media takes lion’s share of Lidl’s $1bn European media account
- URL: https://www.medianexis.com/omnicom-media-takes-lions-share-of-lidls-1bn-european-media-account/
- Published: 2026-11-02T15:19:13.000Z
- Updated: 2026-11-02T15:19:13.000Z
- Description: Campaign’s Shauna Lewis reports that Omnicom Media has won the majority of Lidl’s European media account, estimated to be worth $1 billion, following a competitive review.
- Author: The Signals Desk
- Tags: Agencies, Shauna Lewis, Omnicom wins Lidl European media account

**Why it matters.** Omnicom gains a major retail billing base in Europe, where Lidl’s expanding media spend becomes a benchmark win other holding companies must now chase.

*Signal from* [*campaignlive.co.uk*](https://campaignlive.co.uk/?ref=medianexis.com) *·* [*Shauna Lewis*](https://www.medianexis.com/tag/by-shauna-lewis/) *·* [*read the original*](https://www.campaignlive.co.uk/article/omnicom-media-wins-lion-s-share-of-lidl-s-1bn-european-media-account/4ebc8wq2cr05yrp26am5n72xxr?ref=medianexis.com)*.*