> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Omnicom wins Coke’s North America media; WPP keeps global account
- URL: https://www.medianexis.com/omnicom-wins-cokes-north-america-media-wpp-keeps-global-account/
- Published: 2026-10-23T01:11:49.000Z
- Updated: 2026-10-23T01:11:49.000Z
- Description: Adweek’s Christopher Cicchiello reports that WPP retained Coca-Cola’s global media account while Omnicom won the North American business, following two separate competitive reviews.
- Author: The Signals Desk
- Tags: Agencies, Christopher Cicchiello, Omnicom wins Coca-Cola North America media account

**Why it matters.** Splitting the account by region gives Omnicom a foothold on one of the world’s largest media budgets while forcing WPP to defend its hold on the rest against a rival now inside the account.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/omnicom-nabs-coca-colas-north-america-media-account-while-wpp-retains-globally/?ref=medianexis.com)*.*