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# One top streamer packs 18% more ad minutes into 2026 hours
- URL: https://www.medianexis.com/one-top-streamer-packs-18-more-ad-minutes-into-2026-hours/
- Published: 2026-09-15T20:54:19.000Z
- Updated: 2026-09-15T20:54:19.000Z
- Description: Ampere Analysis and Guggenheim Securities find the top nine premium streamers averaged 18% more ad minutes per hour in August 2026 versus January.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Wayne Friedman, Streamers add ad minutes, viewer reaction

**Why it matters.** Buyers negotiating ad-supported streaming deals now face a widening gap between legacy platforms loading more ad time and digital-first rivals holding the line at under 3 minutes per hour.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/417824/streamers-add-ad-minutes-do-viewers-mind.html?ref=medianexis.com)*.*