> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Online video narrows the attention gap with linear TV, EMARKETER finds
- URL: https://www.medianexis.com/online-video-narrows-the-attention-gap-with-linear-tv-emarketer-finds/
- Published: 2026-09-14T15:04:01.000Z
- Updated: 2026-09-14T15:04:01.000Z
- Description: EMARKETER’s exclusive data shows online video’s attention levels are closing in on linear TV, long considered the gold standard for ad attention.
- Author: Fabric.Media Editorial
- Tags: Measurement, Marisa Jones, EMARKETER: online video closes attention gap with linear TV

**Why it matters.** As attention scores converge, buyers lose the justification for pricing linear TV at a premium over online video.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/emarketer-exclusive-data--online-video-closes-attention-gap-with-linear-tv-advertisers?ref=medianexis.com)*.*