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# Only 1 in 4 consumers think creators consistently disclose brand deals
- URL: https://www.medianexis.com/only-1-in-4-consumers-think-creators-consistently-disclose-brand-deals/
- Published: 2026-11-06T22:07:20.000Z
- Updated: 2026-11-06T22:07:21.000Z
- Description: Business Insider’s Lucia Moses reports that a Morning Consult survey of roughly 2,000 US adults, conducted exclusively for BI in September, finds 69% think creators should disclose paid promotions, but only one in four believe they actually do so consistently.
- Author: The Signals Desk
- Tags: Creators, Lucia Moses, Business Insider: creator economy trust problem

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lucia Moses*](https://www.medianexis.com/tag/by-lucia-moses/) *·* [*read the original*](https://www.businessinsider.com/audiences-dont-trust-creators-disclose-brand-deals-2026-11?ref=medianexis.com)*.*