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# OpenAI adds display ads to ChatGPT image generation results
- URL: https://www.medianexis.com/openai-adds-display-ads-to-chatgpt-image-generation-results/
- Published: 2026-10-06T13:53:30.000Z
- Updated: 2026-10-06T13:55:01.000Z
- Description: TechCrunch’s Sarah Perez reports OpenAI is adding visual display ads beside ChatGPT image generation results, starting this month in the U.S. with an initial test group of advertisers, alongside expanded measurement partnerships and brand suitability pilots with DoubleVerify and IAS.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Sarah Perez, Krystal Scanlon, Trishla Ostwal, Emma Roth, Joshua Benton, OpenAI launches new ChatGPT ad formats and measurement partners

**Why it matters.** Advertisers gain a new, measurable visual ad surface with built-in verification partners, giving OpenAI leverage to court brand budgets beyond its text-based ad units.

*Based on reporting by* [*openai.com*](https://openai.com/index/new-chatgpt-ads-format-and-measurement/?ref=medianexis.com) *·* [*techcrunch.com*](https://techcrunch.com/2026/10/05/openai-launches-visual-ads-that-appear-alongside-image-generation-results/?ref=medianexis.com) *—* [*Sarah Perez*](https://www.medianexis.com/tag/by-sarah-perez/) *·* [*digiday.com*](https://digiday.com/marketing/openai-moves-to-make-chatgpt-ads-more-measurable-and-more-visual/?ref=medianexis.com) *—* [*Krystal Scanlon*](https://www.medianexis.com/tag/by-krystal-scanlon/) *·* [*adweek.com*](https://www.adweek.com/media/openai-is-piloting-brand-suitability-controls-with-doubleverify-and-ias/?ref=medianexis.com) *—* [*Trishla Ostwal*](https://www.medianexis.com/tag/by-trishla-ostwal/) *·* [*theverge.com*](https://www.theverge.com/ai-artificial-intelligence/1004655/openai-chatgpt-visual-ads?ref=medianexis.com) *—* [*Emma Roth*](https://www.medianexis.com/tag/by-emma-roth/) *·* [*niemanlab.org*](https://www.niemanlab.org/reading/openai-will-show-banner-ads-in-chatgpt-while-you-generate-images/?ref=medianexis.com) *—* [*Joshua Benton*](https://www.medianexis.com/tag/by-joshua-benton/)*.*