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# OpenAI adds visual ad format, measurement tools to ChatGPT ads
- URL: https://www.medianexis.com/openai-adds-visual-ad-format-measurement-tools-to-chatgpt-ads/
- Published: 2026-10-11T01:36:22.000Z
- Updated: 2026-10-11T01:36:23.000Z
- Description: Marketing Brew’s Jasmine Sheena reports that OpenAI unveiled a new visual ad format plus measurement and brand suitability tools for ChatGPT Ads around Advertising Week.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Jasmine Sheena, OpenAI monetizing AGI/ad plans satire

**Why it matters.** Advertisers get the third-party measurement and verification they’ve been withholding budget for, which lets OpenAI push spend beyond test-level ahead of a potential IPO.

*Based on reporting by* [*marketingbrew.com*](https://www.marketingbrew.com/stories/openai-visual-ad-format-measurement-tools-advertising-week?ref=medianexis.com) *—* [*Jasmine Sheena*](https://www.medianexis.com/tag/by-jasmine-sheena/) *·* [*exchangewire.com*](https://www.exchangewire.com/blog/2026/10/08/digest-openai-launches-visual-ads-in-chatgpt/?ref=medianexis.com)*.*