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# OpenAI case study: VistaPrint sees 5.9x ROAS on ChatGPT Ads
- URL: https://www.medianexis.com/openai-case-study-vistaprint-sees-5-9x-roas-on-chatgpt-ads/
- Published: 2026-11-06T22:06:56.000Z
- Updated: 2026-11-06T22:06:57.000Z
- Description: OpenAI is reporting that VistaPrint’s conversion-optimized ChatGPT Ads campaign returned 5.9 times ad spend and cut cost per attributed order by roughly 90% versus its earlier click-focused campaign.
- Author: The Signals Desk
- Tags: Ad-tech, AI, OpenAI: VistaPrint case study on ChatGPT ads

**Why it matters.** Advertisers now have a self-reported benchmark for conversion-based bidding on ChatGPT Ads, giving OpenAI a case to court other ecommerce brands considering the channel.

*Signal from* [*openai.com*](https://openai.com/?ref=medianexis.com) *·* [*read the original*](https://openai.com/ads/customers/vistaprint/?ref=medianexis.com)*.*