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# OpenAI, IAS detail ad guardrails for ChatGPT at Adweek panel
- URL: https://www.medianexis.com/openai-ias-detail-ad-guardrails-for-chatgpt-at-adweek-panel/
- Published: 2026-10-13T00:18:45.000Z
- Updated: 2026-10-13T00:18:45.000Z
- Description: Adweek’s Justin Chin reports that OpenAI’s Samantha Jacobson and IAS CEO Lidiane Jones discussed how ChatGPT separates its organic and advertising models, with IAS overseeing whether guardrails around sensitive conversations are honored.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Justin Chin, Adweek panel on marketing with LLMs

**Why it matters.** Brands gain a verification partner in IAS to confirm OpenAI is honoring suitability rules before committing ad spend to the still-new channel.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Justin Chin*](https://www.medianexis.com/tag/by-justin-chin/) *·* [*read the original*](https://www.adweek.com/programmatic/entering-the-new-world-of-marketing-with-llms/?ref=medianexis.com)*.*